Position Overview

  • Ensure a high level of market penetration through flawless execution of fully integrated marketing plans.
  • Consistently maintain brand guideline alignment among manufacturers, leadership team, marketing and sales operation.


  • Develop and implement brand marketing plans with SMART objectives across various channels and segments.
  • Coordinate marketing, advertising and promotional activities for assigned brands with the objective of ensuring maximum return on investment
  • Plan and execute events. Negotiate with relevant service providers in consultation with the Group Marketing Manager.
  • Perform analysis of market potential and utilization
  • Assist with the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion
  • Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
  • Analyze and evaluate industry trends and competitive landscape.
  • Make recommendations for new marketing/advertising/promotional activities based on the data collected from market research and analysis
  • Evaluate methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
  • Monitor marketing plan spend against budget, keeping accurate records and highlight and justify where variances occur
  • Ongoing monitoring of marketing and advertising campaigns to ensure targets are met.
  • Prepare daily, weekly, monthly departmental reports as assigned by Group Marketing Manager.
  • Prepare post-evaluation reports to include Marketing spend at the end of each campaign, promotion, event activation.
  • Support creative development team with artwork creation as needed. Conceptualization and ideation of content that captures the attention of our target customers
  • Assist with copy writing for all marketing materials, including brochures, letters, emails, social media and website content.
  • Work in conjunction with sales teams to develop relevant sales material as needed.
  • Liaise with media and advertising partners for advertising opportunities.
  • Respond to sponsorship/donation requests as directed by Group Marketing Manager
  • Any other assigned tasks.

Note: Customers are the heart of our business and our mandate is to deliver exceptional customer experience in all that we do.

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